Starting Something Stupid May Be the Smartest Thing You Can Do
On March 5, 2013 | 0 Comments

The telephone. The automobile. The radio. Some of the most successful products and businesses started out as “stupid” ideas. What if the smartest people in the world understand something that the rest of us don’t? What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid?

Award winning entrepreneur and #1 Amazon download author, Richie Norton finds that the smartest people in the world don’t run from stupid, they lean into it (in a smart way)! In his new book from Shadow Mountain, The Power of Starting Something Stupid ($24.99, hardcover, ISBN 978-1-60907-009-0) Norton executes a plan to redefine “stupid” as we know it. Drawing on years of research, hundreds of face-to-face interviews and Norton’s own personal experience, he reveals how to see beyond unfortunate events to the silver lining. Whether you are someone who has been out of work looking to get a job, a struggling entrepreneur trying to get your business off the ground, or just someone with an idea, the book contains a variety of self-starting tools, specifically designed to inspire individuals to overcome the obstacles that surround achievement.

“This warm, wonderful book will inspire and motivate you to do more in your life than you ever dreamed possible.”
– Brian Tracy, author of The Power of Self-Confidence

The Power of Starting Something Stupid has already received critical acclaim from notable authors and entrepreneurs like: Steve Forbes, Seth Godin, Jack Canfield, Stephen M. R. Covey and Joseph Grenny.
The Power of Starting Something Stupid, is available at and at other fine retail book stores. For more information about the book, and the author, visit
Media requests for review copies and interviews with the author can be directed to Michelle Moore at

About the Author:
Richie was named one of Hawaii’s Top Forty Under 40 “best and brightest young businesspersons” by Pacific Business News at age 29. He is a ChangeAid award winner for outstanding accomplishment in international development, international relations, humanitarian aid and academic achievement. He is also a Lean Six Sigma Black Belt. Richie is the CEO of Global Consulting Circle, a boutique international business development consultancy. He is the author of the upcoming book, The Power of Starting Something Stupid (Shadow Mountain Publishing), as well as the popular eBook and audio book, Resumes Are Dead and What to Do About It (Shadow Mountain Publishing).